Event Sponsorship

Each signature event held at our shopping centers offers a unique opportunity to align closely with a specific and targeted demographic by incorporating your brand into the theme, design, and production of the event. Opportunities include but are not limited to Fashion Island's StyleWeekOC, Irvine Spectrum Center's Back to School event, and so much more.

Signature Event
Opportunities

Occurs Each September

Occurs Each November

First Tuesday of Every Month

Fashion Island®

The destination-worthy fashion event where ocean views and swaying palm trees provide the ideal backdrop to celebrate Southern California style.
Irvine Spectrum Center®

Celebrating Back to School at the Center of Summer.
Fashion Island®

The iconic and classic 90-foot holiday tree coming to life, evoking the magic of the holiday season.
Irvine Spectrum Center®

Fun in the sun on the first Tuesday of every month. View Details

Amenity Sponsorship Opportunities

Fashion Island and Irvine Spectrum Center each offer shoppers unique amenities designed to enhance their shopping experience, extend their length of stay and increase repeat visitation. These amenities are excellent marketing platforms for your brand to sponsor and truly become an integral part of the shoppers' experience.

November through January

Irvine Spectrum Center®

Skating under the sun and stars at our outdoor seasonal ice rink View Details
Fashion Island®, Irvine Spectrum Center®, and The Market Place

Ring in the holidays with dazzling light shows occurring nightly.
Fashion Island® and Irvine Spectrum Center®

Share holiday wishes with our favorite visitor from the North Pole.
Irvine Spectrum Center®

Antique-designed horses and a menagerie of animals. View Details

Inquire About Opportunities

Melissa Robles

Sr. Director, Commercial Partnerships

Request Info

Download Resources

View Media Kit

View creative spec sheet

Explore other marketing activations

Advertising

Each retail center has a variety of media offerings to extend your brand's advertising campaign.

Learn More

Experiential Marketing

Display a product and create brand engagement in a retail setting.

Learn More

Event Sponsorship

StyleWeekOC®

Back to School

Holiday Tree Lighting

Toddlers & Tunes

Holiday Ice Rink

Holiday Trees

Santa's House