Digital Marketing Panel

Digital Marketing Panel

Saturday, September 14, 2019
3:30pm – 4:15pm
Neiman Marcus – Bloomingdale’s Courtyard at Fashion Island


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Becca Tobin
Becca Tobin – Actress, singer, dancer and host
Becca Tobin, first broke into the pop culture zeitgeist when she landed the role of Kitty on Fox Television’s internationally acclaimed show Glee. Currently, she is a host and Executive Producer of the hit celebrity podcast and E! television show The Ladygang which garnered a People’s Choice Nomination and has spawned a subscription beauty box (LadyBox), and a tour with numerous sold-out shows nationwide (LadyHang). The Ladygang has featured celebrity guests such as Ed Sheeran, Darren Criss, Kat Graham, Julia Michaels, Lea Michele and Bebe Rexha. Tobin has also starred in the Hallmark Movies A Song for Christmas, Love at First Dance, and Sister of the Bride.

Originally from Georgia, Tobin moved to New York City to attend the American Musical and Dramatic Academy.  After graduating she landed gigs in Broadway’s Rock of Ages and toured with the Trans-Siberian Orchestra.
Brandy Pham - Planoly founder
Brandy Pham – Planoly founder
Brandy Pham is a serial entrepreneur who has built several businesses across multiple industries. In 2011, she established her namesake jewelry company that sold in stores such as Anthropologie and Henri Bendel. Afterward, she created her next venture, Planoly, from a personal need. Since it’s launch in 2016, Planoly has become the premier planning software for brands and influencers on Instagram. With over 3 million users, Planoly has grown into a must-have tool for serious visually-conscious Instagram users and brands such as Savage Fenty, Huda Beauty, Lululemon, Camila Coelho, and Shay Mitchell. In 2019, Planoly expanded its frontiers to content creation and launched its sister app, StoriesEdit, where content creators and brands alike can create engaging and inspiring branded Instagram Stories through beautifully designed and customizable templates.
Casey ‘Quigley’ Goode – content creator
Quigley, aka Casey Goode, is a digital content creator based in Los Angeles, CA. Quigley moved to Los Angeles from Minnesota in 2011 to pursue a career in music after being a semi-finalist on Season 8 of American Idol.
Now, she creates content full time for her personal blog and Instagram account, Officially Quigley!
Officially Quigley’s mission is to inspire mindfulness in human relationships through a vibrant and exciting visual narrative of lifestyle-driven content. From exploring the world’s most epic locations to chilling in her backyard with her husband and dog, Quigley encourages her readers to think outside the box and love with an open and full heart.
Quigley comes from a family of teachers, so it’s no wonder her next big step was to share her knowledge and experience as a content creator with others. In 2019, she launched her first online class, Soulcial Media, a self-care and mindset class for content creators.
Rocky Barnes – content creator
She would describe herself as ‘boho luxe’. For Rocky, there’s nothing better than a good statement piece, embellishment, pop of color and, of course, any piece that has a story.
She is adventurous, outgoing, and opinionated and a work hard, play hard type of girl. As much as she always wants to look good, comfort is important to her.

She finds inspiration for her style from anywhere you can imagine, whether it’s from a vintage movie she watched growing up, or street style from LA and New York (her second home). She even finds random color combinations inspiring an entire outfit.

Her modeling career has allowed her to work with some of her favorite brands, taking her to the destinations of her dreams. Being given the opportunity to travel for work, she is constantly inspired to share her journey and personal style by creating curated content around the globe.
Laurel Mintz – moderator
With a J.D./M.B.A from Rutgers University, Laurel’s background has uniquely prepared her to run a successful agency. Inspired by the innovative consulting work she executed early in her career with prestigious brands like Le Bec Fin, Public House Restaurant Group, Bassett Furniture and Julie Hewett Cosmetics, Laurel knew she wanted to play bigger. Laurel has created an agency family serving both startups and blue chip global brands like Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel’s favorite saying is FIOGID.

Laurel sits on the Board of Directors for NFTE (Network for Teaching Entrepreneurship) and the UCLA Restaurant Conference, is a mentor for The Women’s Global Leaders Initiative and a partner to Women’s Founders Network, and advises LAVA (Los Angeles Venture Association). Laurel writes a weekly Inc. Magazine column appropriately titled “On Brand.” Her published work can be found in EntrepreneurUSA TodayThe American Marketing Association and C-Suite Quarterly Magazine. Laurel and Elevate My Brand have recently won the W3 Silver Award for the PAW Patrol Road Patrol Campaign, the 2017 Patrick Soon-Shiong Innovation Award, the LABJ Women in Business Award, Comerica and LA Lakers’ Women’s Business Award, and others.

When she’s not wowing clients, you can find Laurel with her husband cuddling their two furry kids Miso and Twizzler (food-obsessed much?), or testing out a new recipe in the kitchen with a good glass of wine of course. 

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