Coming Soon: Urban Decay’s U.S. Flagship Store

Coming Soon: Urban Decay’s U.S. Flagship Store

This just in: Urban Decay, the L’Oreal-owned make-up brand, is opening its first stand-alone store at Fashion Island in Newport Beach this fall!

Known for their insane range of velvety eyeshadows (including the bestselling Naked Palettes), award-winning eye liners, budge-proof mascaras, and legendary Makeup Setting Sprays, Urban Decay has been shaking up the cosmetic industry for over 15 years and this flagship store at Fashion Island will not disappoint! The 1,000 square-foot store will feature a custom foyer, the first of its kind at Fashion Island, as well as six makeup stations with exclusive Urban Decay makeup and boutique lifestyle products.

“We are excited to celebrate the amazing global success of this local Orange County brand as it opens its flagship store here at Fashion Island,” said Stacie Ellis, senior director of marketing for Irvine Company Retail Properties. “Our shoppers will love all the fabulous beauty treats in store at Urban Decay.”

The Urban Decay store will house the UD Lounge, which features a coffee bar and an interactive photo booth, as well as a “dude station” complete with an iPhone charger.

Urban Decay will be located across from Le Pain Quotidien, near Macy’s. Stay tuned for more details but in the meantime, browse Urban Decay’s beauty products with an edge online at

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